Part 1
The creative city is something a lot of people have been thinking about for quite some time now. They usually focus on the knowledge economy when talking about it and how it will play a central role in emerging economies.
Since I consider myself to be a creative worker with some heavy investment in this idea working, I want to agree with everything these people say. And I do, but let’s not assume it will easy. There’s a lot of work to do and a lot of complexities to deal with in order to make it work.
“Ideas will be the most valuable resource in the market place.” This gets said a lot. But haven’t they always been? What have ideas created in terms of driving the economy? Let’s see: TV, radio, electricity, everything. Recognizing this as the truth should be a no-brainer. Why do these things even need to be said, that ideas are responsible for breaking the boundaries, that they are essential for both economic growth and prosperity and the wider, deeper qualities of culture and spiritual well-being that make life exciting and worthwhile?
“As we make the transition from a commodity-based economy to a knowledge-based
economy we must recognise the value of the arts.” Another no-brainer. The arts sector is about ideas, can’t survive without them, and so it has a special reason for learning how to develop them. Let’s not forget all the other creative workers: scientists, architects, teachers, factory workers (if their bosses allow them to be). Really, everyone should be involved if it has any chance of working.
“A lively arts sector helps create a vibrant cultural environment which is attractive to the creative thinkers, innovators and knowledge-economy entrepreneurs.” And everyone else, in one way or another
The internet has eliminated the relevance of location and distance. We live with everyone, we help everyone, we compete with everyone. This is the way it is; old ideas will no longer work in this world.
For the city and for the arts community, the arts can also have a wide community
impact:
Artists are people who use imagination to explore the realms of what is possible
and many artists use these skills to contribute outside of their specific area of
artistic activity.
A vibrant arts scene is part of what makes a city attractive to the new breed of
knowledge-economy entrepreneurs and participants. In a global economy Edmonton’s
competitors are not Calgary or Red Deer. They are Toronto, Sydney, San
Francisco.
· A creative city values the arts for their intrinsic value, provides opportunities for artists to contribute their skills into the wider community, and recognises that a vibrant arts community is part of what makes an environment conducive to a flourishing knowledge economy.
Artists and creative-sector workers work in what are often considered traditional
sector forms (service and manufacturing industries),and their skills are highly transferable into these sectors. Tbese transferable skills and talents are developed and refined in a field of practice (e.g. art making)—and can be utilised in these other fields to bring innovative practice and products to the market.
Recent writing likes to tell us that the future is characterised by accelerating change and unpredictability, but of course it always has been, and it has always been creative thinkers that have been used to meet these challenges. I find it amusing that people are now using the word creative to describe these people. I suppose, on the other hand, that they always have, but it seems that only now are artists actually being looked at (albeit from out of the corner of our eyes) as a resource for expanding the economy.
The arts also function in the present, in the ‘real world’. Together arts practitioners
and arts organisations, and their products and services, are economic
agents in the economy. Through these cultural enterprises the arts contribute to the
economic as well as the cultural life of the city.
In short the arts are significant employers and generators of revenue; and increasingly
important in export earnings. The arts are major drivers of related industry earnings
through fields such as cultural tourism, where they provide cultural experiences for
domestic and international tourists thus forming an increasingly important part of the
regional tourism industry and of regional tourism branding.
Information, learning and technology are the most commonly recognised elements of
this new economy. But knowledge driving economic performance is also dependent
on creativity and innovation. Creativity and innovation have become watchwords in
contemporary understandings of this ‘new economy’. Human cleverness and
imagination are the new resources; creativity the pre-condition from which innovation
develops; innovation the realisation of a new idea in practice.
So what does the creative sector include? How about:
fashion
architecture
landscape architecture
visual arts
object makers
design
designer fashion
film
heritage
music
television and radio
performing arts
literature and publishing
software
interactive leisure software
animation
website design
As well as the construction worker who recognizes a better way of performing a task or a way of boosting morale in the work-place, the factory worker who finds a more efficient way of moving product down the line or of better tool design. If we forget about these people and their very real contribution to the creative city concept, the movement will die.
Since the economy is changing, it makes sense to assume new ways to think about it. One of those ways is to think about the contribution of micro-businesses responsible for much creative development. The independent theatre sector, fashion initiatives, and individual visual artists, choreographers or writers are relevant examples. Nobody is going to forget about theatre and opera companies, art museums, film companies and large television networks which most people tend to see as the most important face of the creative sector.
Creative sector markets are growing and diversifying and analysts are starting to realize that content creation is becoming more important (distribution is currently more profit-making), and that this content will increasingly be used in other industries (music and visual art in computer applications is an obvious example).
The aim of economic development is to generate so-called dynamic efficiencies.
Dynamic efficiencies are created by positive externalities—things that happen through
the process of production, such as linked learning, or development of human intellectual
capital, or development of a market. Such positive externalities are also called spillover
effects, in that they “spill-over” to others and to other activities. Economies that are
dynamically efficient grow—those that don’t can get caught in the trap of a low growth
equilibrium.
Much of what creates positive externalities sits squarely in the knowledge economy;
much of it is human capital and much of human capital comes from tacit knowledge,
the knowledge that is learnt from doing and experience. Tacit knowledge is ‘in built’ knowledge built up over years. The application of tacit knowledge results in products that cannot be readily imitated by competitors and is a key factor in providing competitive advantage.